Campaign Strategy – fuze32

Campaign Strategy

The why and how behind the what

We’re not “buying spots” or “designing ads.” We’re crafting a campaign and implementing a strategy uniquely designed to help your business reach goals.

Research

Before we ever begin making recommendations or writing copy, there’s a lot of time and effort spent researching the market for your industry, calculating revenue potential, figuring how what growth you’re looking for and how to measure it.

Goal-Setting

Once that work is done…we dive back in and determine the best methods for supporting those goals. It’s all based on what you want to accomplish. We need to know how success will be measured because we expect to be held accountable. If you’re not sure, it’s okay…we’ll work together to come up with the right metrics.

Strategy

Armed with a vision, we design a customized plan for reaching those goals. Every business is different and so, while there are some aspects of marketing with proven formulas for success, your specific plan is unique to your business, your industry and your market.

Tracking & Reporting

Setting goals and then not checking them may work for your weight loss plan…but not for marketing. Frankly, it’s a lot of work and requires a significant investment to launch and ignore. That’s why we are often accused of being OCD. We check against goals…a lot. And we REALLY like to hit them. We’re pretty proactive about making modifications if things aren’t working out, too.

Results Assessment

Bottom line…we celebrate when YOU celebrate. And we REALLY like to party.