Achieving “top of Google” status is an inbound marketer’s dream; however, even with the best inbound marketing, sometimes this is a difficult feat to conquer. After all, think about how gigantic the Internet is! Yeah, our brain hurts.
Thankfully, there’s a “backend” way to achieve this: search engine marketing, or SEM. Put simply, SEM is a way to pay for your inbound marketing content to be listed as a top search result on Google. Consider this a cheat code, except it’s totally legal (and not to mention, genius!).
SEM is the process of gaining website traffic by purchasing advertisements on search engines. These ads will show up as the “top results” following a user’s online search. This practice is compatible with all online searches performed on both mobile and desktop platforms.
We understand the power of integration. That’s because it’s statistically proven that combining traditional media with digital campaigns increases brand recall by 4.5 times. Your business’ advertisements will be highly targeted based on consumer locations, demographic information (age, gender, education level, household income, etc.), and online behavioral interests and patterns. Clear and concise reporting metrics will show detailed insights concerning clicks and engagement. This will allow your business to easily and accurately measure ROI.
Is your business ready to supplement your already-effective radio or magazine advertising with some dynamic, digital marketing opportunities? We’ve got you covered! We are proud to offer a cutting-edge lineup of powerful and popular digital services.