That’s where we come in. We specialize in all 3, and we’re very good at what we do.
In a nutshell, we are a full-service advertising agency specializing in comprehensive marketing strategy and creative campaign production. That’s a fancy way of saying that we help you find the right customers in the right places, uncover your business’s unique story, create a compelling and memorable campaign around that story, and we’ll tell that story until you see results.
With a company history that began in 1956, we’ve learned a thing or two about successful marketing – the kind of marketing that builds a brand and brings results.
Anybody can buy a radio schedule or place a print ad. Anybody can post on Facebook or write a blog.
But not everybody can determine which concepts will work the best for your business, in your market, for your target consumer and your market position to accomplish your goals. To do that effectively takes a team of dedicated experts, each knowing how to leverage their area of expertise to get the most bang for your marketing buck.
Proper blogging strategy is the equivalent of an awareness campaign in radio. It consistently and strategically meets online prospects with quality information, building your online brand and extending an ongoing invitation for prospects to build a virtual relationship with your business. Premium content, then, is the online equivalent of an action. When done correctly, it provides an important shot of adrenaline that can boost website traffic, bring in more marketing qualified leads and push those “on-the-fence” prospects into purchasing mode.
Social media marketing becomes more important with each passing day. As time progresses, more businesses are transitioning away from conventional outbound advertising mediums of TV and radio to inbound marketing channels such as Facebook, LinkedIn and Twitter. More than half of the planet’s population uses social media. Furthermore, the coronavirus pandemic has dramatically increased social media use as more people remain indoors, locked onto screens of varying sorts. It is imperative your business finish strong on social media to round out the year.
If you are like most businesses interested in learning more about qualified leads and inbound marketing, your primary objective is to utilize these strategies to generate additional income. Unfortunately, doing this successfully is often easier said than done. If you find yourself as a company spending money on advertising only to experience little to no return on your investment, you aren’t alone. This is a common problem. Thankfully, we are here to help you better understand how to generate qualified leads through inbound marketing via your website by answering some common questions on the issue. Read on to learn more: