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Transforming businesses into thought leaders and lead generators

Learn about inbound marketing

Do you need more leads?

Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy. This modern-day take on marketing turns the traditional model on its head.

Inbound marketing is a part of the larger concept of its namesake: inbound. The inbound methodology applies a “human approach” to doing business and seeks to grow companies by providing value and building trust. This occurs in three basic stages, all of which are centered around the customer:

Attract

Attract consumers by providing them with value. Do this by developing helpful content that will attract not just anyone, but your ideal target demographic, directly to your business website.

Engage

Engage with consumers by continuing the conversation after their initial interest is shown. Continue to provide value during their decision processes by offering additional content. Follow up with consumers directly using personalized emails and other methods of communication.

Delight

Delight consumers even after their purchase is finalized. Make them glad they did business with you. Continue to provide value in the form of helpful content that enables them to be better customers. Continue nurturing relationships through insightful and beneficial conversations.

Why Fuze32

We have 4 years of inbound marketing experience of our own. So, we know what works (and what doesn’t!). We have learned from some of the country’s best advisors, attended the world-renowned Inbound conference multiple years in a row, and have seamlessly taken our own inbound marketing efforts into our own hands.


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Our resources

Twitter and Tweets: A Guide To Everything Twitter


Posted on Monday January 27, 2020

Twitter is a popular social media platform, distinguishing itself by presenting information in small easily digestible bites (messages are limited to 280 characters) on everything from traffic reports to parenting tips. From hashtags to retweets to pinned tweets and Twitter groups there are a lot of options for businesses to interact with consumers. In fact, when done correctly, businesses can use the platform to create social media campaigns that will boost lead generation, sales, customer service, and more. Whether you're a business that has been on Twitter for some time now, or are new to the Twittersphere, here is a guide to everything you need to know.

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Four Common Website Mistakes & How To Avoid Them


Posted on Friday January 24, 2020

First impressions are everything. Make a good one, and people remember. Make a bad one, and they'll never forget. First impressions extend beyond a firm handshake and eye contact. Most likely, your website is the first place new customers will go to find out about your business. In fact, users form an opinion about your business in 50 milliseconds (that's .05 seconds!) after your page loads. Does your website make the right impression? Our web designers reveal the most common website mistakes they see, and offer tips on how to avoid them.  

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10 Tips for Growing Audience Engagement on Facebook


Posted on Wednesday January 22, 2020

Audience engagement is the currency of social media. It’s one thing to amass a large number of followers, but when those followers interact with your posts and take time to view, like, comment and share posts...that tells you you’re building not just followers, but fans. What’s more, Facebook’s algorithm rewards engagement with reach. So how can you build engagement on Facebook cleanly and efficiently? Here are 10 easy ways to leverage the features you already have access to, but may not be using. 

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