Light the Fuze. Bring the Boom.

Transforming businesses into thought leaders and lead generators

Learn about inbound marketing

Do you need more leads?

Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy. This modern-day take on marketing turns the traditional model on its head.

Inbound marketing is a part of the larger concept of its namesake: inbound. The inbound methodology applies a “human approach” to doing business and seeks to grow companies by providing value and building trust. This occurs in three basic stages, all of which are centered around the customer:

Attract

Attract consumers by providing them with value. Do this by developing helpful content that will attract not just anyone, but your ideal target demographic, directly to your business website.

Engage

Engage with consumers by continuing the conversation after their initial interest is shown. Continue to provide value during their decision processes by offering additional content. Follow up with consumers directly using personalized emails and other methods of communication.

Delight

Delight consumers even after their purchase is finalized. Make them glad they did business with you. Continue to provide value in the form of helpful content that enables them to be better customers. Continue nurturing relationships through insightful and beneficial conversations.

Why Fuze32

We have 4 years of inbound marketing experience of our own. So, we know what works (and what doesn’t!). We have learned from some of the country’s best advisors, attended the world-renowned Inbound conference multiple years in a row, and have seamlessly taken our own inbound marketing efforts into our own hands.


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Our resources

Why Your Business Needs Video Marketing


Posted on Thursday November 07, 2019

Video marketing is a very important part of any content marketing strategy. Video marketing is creating videos to promote and market your product or service, communicate with your audience, increase engagement online through your website and social media platforms, build and strengthen your brand, and educate customers about who you are. Video brings your product line and brand to life more effectively than other content can and provides a more personal connection with your audience.

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How Your Blog Can Drive Sales


Posted on Friday October 25, 2019

A blog can be your best friend. It works 24/7 and helps you build a loyal customer base. A well-thought-out blog can also generate sales, help your sales team follow up on leads and validate you as an industry expert. Some business owners put their blog on the back burner and consider it something they will get to when they have more time. Now is the time to make your blog strategy a priority so it can start working for you. Here are more reasons why.

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Is Your Blog Post Just a Dead-End? Why Calls To Action Are Necessary


Posted on Tuesday October 22, 2019

Why do people read your blogs? Well, ideally, you're providing them with useful information that's relevant to their lives. You're showcasing your authority on the subject matter, igniting excitement about your brand, and letting consumers know just how you can solve their problems.

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