fuze32

Light the Fuze. Bring the Boom.

Transforming businesses into thought leaders and lead generators

Learn about inbound marketing

Do you need more leads?

Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy. This modern-day take on marketing turns the traditional model on its head.

Inbound marketing is a part of the larger concept of its namesake: inbound. The inbound methodology applies a “human approach” to doing business and seeks to grow companies by providing value and building trust. This occurs in three basic stages, all of which are centered around the customer:

Attract

Attract consumers by providing them with value. Do this by developing helpful content that will attract not just anyone, but your ideal target demographic, directly to your business website.

Engage

Engage with consumers by continuing the conversation after their initial interest is shown. Continue to provide value during their decision processes by offering additional content. Follow up with consumers directly using personalized emails and other methods of communication.

Delight

Delight consumers even after their purchase is finalized. Make them glad they did business with you. Continue to provide value in the form of helpful content that enables them to be better customers. Continue nurturing relationships through insightful and beneficial conversations.

Why Fuze32

We have 4 years of inbound marketing experience of our own. So, we know what works (and what doesn’t!). We have learned from some of the country’s best advisors, attended the world-renowned Inbound conference multiple years in a row, and have seamlessly taken our own inbound marketing efforts into our own hands.


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Our resources

6 Ways Inbound Marketing Will Transform Your Sales Team


Posted on Friday February 14, 2020

The whole concept of Inbound Marketing is to attract business to you. Contrast that with traditional sales, which is to go out and find business. Sales is push. Inbound is pull. Inbound Marketing is the perfect synergy of sales and marketing…an alignment that can make both teams happier while bringing more money into your business. In fact, Inbound Marketing will completely transform your sales team, making them happier, more productive and WAY more successful. Here’s how:

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Facebook Ad Retargeting - What Is It & Can It Help My Business


Posted on Monday February 10, 2020

Did you know that 96 percent of visitors that come to your site are not ready to buy? Most likely, they will come to your page, close the tab, and forget about the information they just read. How can you stop that from becoming a recurring problem? Facebook retargeting may be able to help solve this issue. Facebook may be just what you're looking for to fine-tune results from your Facebook ads...so what is it and how does it work?

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An Honest Conversation About Marketing ROI


Posted on Wednesday February 05, 2020

In a recent customer survey, the top challenge business owners said they face in marketing and advertising is figuring out how to measure results. After all, advertising is an investment of time and effort…and any good investment should result in ROI. But the path to success in marketing isn’t always clear. Certainly, increased revenue is a sign that things are trending in the right direction, but are there other ways to measure success? How do you know it’s working?

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