Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy. This modern-day take on marketing turns the traditional model on its head.
Inbound marketing is a part of the larger concept of its namesake: inbound. The inbound methodology applies a “human approach” to doing business and seeks to grow companies by providing value and building trust. This occurs in three basic stages, all of which are centered around the customer:
Attract consumers by providing them with value. Do this by developing helpful content that will attract not just anyone, but your ideal target demographic, directly to your business website.
Engage with consumers by continuing the conversation after their initial interest is shown. Continue to provide value during their decision processes by offering additional content. Follow up with consumers directly using personalized emails and other methods of communication.
Delight consumers even after their purchase is finalized. Make them glad they did business with you. Continue to provide value in the form of helpful content that enables them to be better customers. Continue nurturing relationships through insightful and beneficial conversations.
We have 4 years of inbound marketing experience of our own. So, we know what works (and what doesn’t!). We have learned from some of the country’s best advisors, attended the world-renowned Inbound conference multiple years in a row, and have seamlessly taken our own inbound marketing efforts into our own hands.
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