That’s where we come in. We specialize in all 3, and we’re very good at what we do.
In a nutshell, we are a full-service advertising agency specializing in comprehensive marketing strategy and creative campaign production. That’s a fancy way of saying that we help you find the right customers in the right places, uncover your business’s unique story, create a compelling and memorable campaign around that story, and we’ll tell that story until you see results.
With a company history that began in 1956, we’ve learned a thing or two about successful marketing – the kind of marketing that builds a brand and brings results.
Anybody can buy a radio schedule or place a print ad. Anybody can post on Facebook or write a blog.
But not everybody can determine which concepts will work the best for your business, in your market, for your target consumer and your market position to accomplish your goals. To do that effectively takes a team of dedicated experts, each knowing how to leverage their area of expertise to get the most bang for your marketing buck.
We don’t have to tell you that the world went through major changes in 2020. We also don’t have to tell you how it affected your business. BUT as you plan for 2021, you have to reconsider your marketing strategy. In a world negatively affected by COVID-19, social media usage was impacted positively with companies and individuals lifting each other up with a similar message, “We will get through this together.”
As we continue to navigate and adapt to a world where we connect online, it’s important to make space for your business. Social is now on par with TV for brand exposure, and social media budgets across all industries are up nearly 14 percent. It’s clear that social media isn’t some fad that will come and go. It’s here to stay, and it needs to be in your 2021 marketing budget. Here are four reasons why:
Everyone loves a good sale, it’s a great way to draw customers in. However, if you’re regularly relying on percent off or BOGO offers to get your products or services selling, you could be sacrificing your long-term business success for short-term gain.
Don’t get us wrong, it’s not that sales are bad...because who doesn’t love a good sale?! It’s just that if that’s all you’re doing, you may be sabotaging your success and not realize it. Businesses who are constantly running a sale or providing an offer end up training your customers to avoid shopping during normal times and to instead, wait for the sale. Which, unless you’re a retail version of Walmart where low price is your key differentiator, is a big no no. So, how can you get sales to roll in without offering a price cut all the time? Follow these steps below for ways to use action campaigns effectively without getting caught in the discount trap.
Ah, sweet summertime… The weather is beautiful, the days are longer and the sales? Well, they could be hitting a slump. We all know that summer can be a bit distracting - in fact, studies show that 25 percent of workers feel less productive June through August than the rest of the year.
However, if you are coming off the summer slump or still going through it, don't fret! It happens in almost all industries. Let’s look at four different ways to gain momentum after the summer slump as we shift our focus to fall.