That’s where we come in. We specialize in all 3, and we’re very good at what we do.
In a nutshell, we are a full-service advertising agency specializing in comprehensive marketing strategy and creative campaign production. That’s a fancy way of saying that we help you find the right customers in the right places, uncover your business’s unique story, create a compelling and memorable campaign around that story, and we’ll tell that story until you see results.
With a company history that began in 1956, we’ve learned a thing or two about successful marketing – the kind of marketing that builds a brand and brings results.
Anybody can buy a radio schedule or place a print ad. Anybody can post on Facebook or write a blog.
But not everybody can determine which concepts will work the best for your business, in your market, for your target consumer and your market position to accomplish your goals. To do that effectively takes a team of dedicated experts, each knowing how to leverage their area of expertise to get the most bang for your marketing buck.
As we all continue through the uncertain times of a pandemic, you may be rethinking your marketing and advertising efforts. You don’t want to be that brand who is completely tone deaf, however, you want to show your customers and clients that you are there for them. How do you achieve this? We’re glad you asked...
The simple answer is to be there. Be there with your advertising and marketing efforts. Studies and history shows us that the wrong thing to do is to go dark and disappear. Let’s dive deeper into how to brand during a pandemic:
Have you ever gone to Google to search for something and one word in a whole list of pre populated options pops up for you? This is simply due to what people are searching based around those keywords. Keywords and phrases used in your website content make it possible for people to find your business.
This is extremely important for businesses to be targeting keywords pertaining to their industry and brand that their target audience will be searching for. You will find that settling on the right keywords for your SEO is going to be trial and error, but the basics are easy to understand.
There’s a lot more to an effective blog site than simply writing and posting articles every now and again. Blogging is important, but if you’re writing with no real organized structure for generating ROI on your blog, it is a wasted opportunity. For your blog site to be a lead generating machine, it takes some planning and structure. Keyword optimized topics, campaigns, CTAs, attribution and even the frequency of the posting must all be planned and scheduled in order for a blog to accomplish the goals you set for it. Two simple organizational tools can make all the difference.