That’s where we come in. We specialize in all 3, and we’re very good at what we do.
In a nutshell, we are a full-service advertising agency specializing in comprehensive marketing strategy and creative campaign production. That’s a fancy way of saying that we help you find the right customers in the right places, uncover your business’s unique story, create a compelling and memorable campaign around that story, and we’ll tell that story until you see results.
With a company history that began in 1956, we’ve learned a thing or two about successful marketing – the kind of marketing that builds a brand and brings results.
Anybody can buy a radio schedule or place a print ad. Anybody can post on Facebook or write a blog.
But not everybody can determine which concepts will work the best for your business, in your market, for your target consumer and your market position to accomplish your goals. To do that effectively takes a team of dedicated experts, each knowing how to leverage their area of expertise to get the most bang for your marketing buck.
According to a report by the Association of National Advertisers on the State of Connected TV Report 2020, the number of households using Connected TV is growing rapidly, and expected to reach 82% of the population by 2023. As viewers and marketers alike lean in to the benefits this technology provides and look to capitalize on its growth, they naturally have lots of questions. In this video, fuze32's Digital Marketing Specialist, Rachel Perrone, discusses the most frequently asked questions related to CTV.
Connected TV or CTV streaming services are immensely popular right now. So much so that some would describe this method of entertainment as being on fire in the industry. Advertising on CTV services is a bit different from the methods used for traditional radio or TV ads. However, embracing CTV and incorporating it into current and upcoming marketing strategies is wise.
In recent years, there has been a significant shift in the way people consume TV content. Long gone are the days of pursuing the TV Guide to determine what to watch during the week on a few basic channels, and then planning an evening around that schedule. Not only has this change altered the way people enjoy TV content substantially, but it has changed the landscape for TV advertisers as well. This eBook will tell you everything you need to know to connect your business with connected TV and why it's an advantageous way to advertise to today’s “on-demand” society.