Light the Fuze. Bring the Boom.

Transforming businesses into thought leaders and lead generators

Learn about inbound marketing

Do you need more leads?

Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy. This modern-day take on marketing turns the traditional model on its head.

Inbound marketing is a part of the larger concept of its namesake: inbound. The inbound methodology applies a “human approach” to doing business and seeks to grow companies by providing value and building trust. This occurs in three basic stages, all of which are centered around the customer:

Attract

Attract consumers by providing them with value. Do this by developing helpful content that will attract not just anyone, but your ideal target demographic, directly to your business website.

Engage

Engage with consumers by continuing the conversation after their initial interest is shown. Continue to provide value during their decision processes by offering additional content. Follow up with consumers directly using personalized emails and other methods of communication.

Delight

Delight consumers even after their purchase is finalized. Make them glad they did business with you. Continue to provide value in the form of helpful content that enables them to be better customers. Continue nurturing relationships through insightful and beneficial conversations.

Why Fuze32

We have 4 years of inbound marketing experience of our own. So, we know what works (and what doesn’t!). We have learned from some of the country’s best advisors, attended the world-renowned Inbound conference multiple years in a row, and have seamlessly taken our own inbound marketing efforts into our own hands.


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Our resources

What is Premium Content? [In 200 Words]


Posted on Wednesday September 11, 2019

We’ve previously talked about the importance of blogging and its role in generating leads and establishing thought leadership. But what about premium content? What is it? Does your business really need such content in addition to blog posts? Below, we’re giving a short and sweet definition of premium content and diving into some reasons that your business will not want to ignore this powerful form of content in your inbound marketing strategy! 

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5 Tips for Busy Business Owners


Posted on Thursday September 05, 2019

Don’t get us wrong: Owning a business is one of life’s greatest joys and is something that every owner should take a great sense of pride in; however, some days, being a business owner can feel extremely overwhelming. It can start to seem like every single project, from big to small, is in need of your expertise. We get it!

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10 Stats to Remind You of the Importance of Blogging


Posted on Tuesday September 03, 2019

You may have already seen us preach about the necessity of having a business blog. That’s because blogs are strategically designed to generate new leads. Not only that, but they also generate trust and establish businesses as thought leaders, or experts, in their industry.

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