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MO Department of Corrections

Case Study

Case Study

Missouri Department of Corrections

The Missouri Department of Corrections works to make Missouri safer. They employ approximately 10,000 employees and supervise 23,000 people across 20 institutions and 62,000 people on probation and parole. They also foster rehabilitation, treatment, and education to help ensure that justice-involved Missourians contribute to their communities inside and outside their walls.
Department of Corrections logo

The Challenge

MDC collaborates with fuze32 Marketing on targeted campaigns throughout the year. In one such campaign, their primary challenge had been acquiring adequate staffing, prompting their request for marketing assistance in securing 800 monthly job applicants. These applicants are essential to fulfill the vacancies for corrections officer positions across 19 institutions around the state of Missouri.

The Solution

fuze32 Marketing is a state-approved full-service marketing agency. The omnichannel campaign strategy we planned for this campaign included radio, social media, digital display, video (CTT/OTT and video ads). The campaign was short-term and ran for 3 months. To track conversions, we created a custom landing page: https://mocorrections.com/

The Channels We Used

Audio

7 radio stations across Missouri

Video

CTV/OTT and video ads

Digital Ads

Online display ads

Social Media

Facebook, Facebook Ads

Photography

In-studio and on-location photography

Web Development

Landing page

Trackable Results

We understand the need for easily measurable and trackable results

0 %
Of the goal with 915 applicants per month
0 %
Increase in conversion rate with digital ads
0 %
Increase in CTR during the campaign
0
Web conversions from social in 7 months

What We Delivered

Landing Page

screen shot 2023 07 11 at 2.50.38 pm

Videos

Display Ads

Department of Corrections Social Media Ad
Department of Corrections Digital Ad #1
Department of Corrections Digital Ad #2

Radio Ads