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MO Department of Health & Senior Services

Case Study

Case Study

Missouri Department of Health & Senior Services

The Missouri Department of Health & Senior Services is a state department responsible for developing and implementing programs designed to protect seniors and adults with disabilities. They also administer an integrated system of care for eligible adults that require long-term care.
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The Challenge

We work with the Department of Health and Senior Services to run a variety of individual campaigns in different markets around the state of Missouri. Their campaigns focus on a variety of topics. For example, an educational campaign on the dangers of lead and radon gas. This case study will focus on the radon education campaign.

The Solution

We designed an omnichannel marketing campaign strategy that included the planning, writing, designing, production, implementation, and monitoring of each campaign element: radio, print, and social media.

The Channels We Used

Traditional radio campaigns plus market-specific social influencer campaigns that included endorsements, videos, and social media.

Inside Columbia Magazine

Social Media

Facebook, Facebook Ads

Trackable Results

We understand the need for easily measurable and trackable results

increase in test kit orders
sold out during the month of january
0 %
Radon test kit ad from Inside Columbia Magazine

What We Delivered

Social Media Ads

mhss radon 2
mhss radon