Case Study
Medical Reserve Corps
The Medical Reserve Corps (MRC) is a nationwide network of volunteers, both medical and non-medical, who are trained and prepared to support public health and emergency response efforts in their communities. These volunteers are organized into local units and work under the guidance of local health departments and emergency management agencies.
The Challenge
- To Recruit New Volunteers who are interested in serving their community in times of emergencies and disasters, and generate registrations in Missouri’s emergency system for advanced registration of volunteer health professionals (Show-Me Response).
- To Increase Awareness and educate communities throughout Missouri about the mission of the Medical Reserve Corps and the critical role it plays in public health, as well as emergencies and disasters.
- To Create New MRC units and generate interest in the development of new Medical Reserve Corps units in underserved areas in Missouri.
The Solution
For 3 months, we implemented a statewide recruitment strategy to attract new emergency volunteers and streamline their registration in Missouri’s Show-Me Response system. Through targeted awareness campaigns, we educated communities about the Medical Reserve Corps’ mission and its critical role in public health emergencies. This initiative established new MRC units in underserved areas while providing comprehensive support for sustainable development. The integrated approach created an expanded volunteer networks and enhanced emergency response capabilities throughout Missouri.
The Channels We Used
Audio
Traditional radio campaign in key markets
Digital Ads
Inbound marketing, Content marketing
Targeted Email Marketing
Emails about MRC and explaining skills
Social Media
Facebook, Facebook Ads
Website
Search Engine Optimization
Who Are the Helpers
More Units
Trackable Results
We understand the need for easily measurable and trackable results
What We Delivered
Emails
Posters
Cards and Stickers
Social Media
