Case Study
The Payroll Company
The Payroll Company (TPC) is a full-service HR department. They help businesses recruit top talent, onboard new hires, develop training programs, and enhance company culture so people never want to leave. Additionally, TPC handles all the confusing and ever-changing employment laws, assorted legalese, taxes, and mandatory reporting documents.
The Challenge
TPC came to us initially because they had growth goals, and after the pandemic, they were faced with reinventing their marketing strategy after face-to-face networking events and trade shows, their normal manner of lead generation, dried up. Focusing on payroll and HR services, they needed to find a better way of getting in front of qualified leads – businesses who were unhappy with their current payroll provider and wanted more out of that partnership.
The Solution
Our initial solutions were to increase their online presence: inbound marketing, social media, Google Adwords, targeted display and remarketing, graphic design, website hosting, new website design/build, video marketing, and radio advertising.
The Channels We Used
Audio
Traditional radio campaign in key markets
Video
YouTube channel build-out, and YouTube video ads
Digital Ads
Inbound marketing, Content marketing
Magazines
Social Media
Facebook, Facebook Ads
Website
Search Engine Optimization
Trackable Results
We understand the need for easily measurable and trackable results
What We Delivered
Social Reels
Blogs
