In the current world of marketing and sales, buyer behavior has changed. The majority of people looking for information to solve problems start their investigation online. In fact, studies show that more than 81% of all buying decisions start online. Today, Google should be your best salesperson, and if he isn’t…you’re missing the boat.
That’s where content marketing comes in. Through a strategically crafted campaign of blogs, ebooks, videos, webinars, infographics and more…you can connect with prospects and leads well before your competition does. And, once people read your content and recognize you as an industry leader, they are more inclined to buy from you. Content marketing is all about lead conversion…and we’re really really good at it.
At fuze32 Marketing, we research, write and design all the pieces in your content plan…and we build the campaign around that content that drives leads. Interested in learning more? See some of the samples of our work below.
TARGET PERSONA
A Target Persona goes beyond demographics and psychographics – it’s more than just knowing your ideal customer. A Target Persona defines your prospects’ and consumers’ buying cycle, motivations, needs and pain points. It is pivotal to your entire lead generation strategy, and your inbound marketing success hinges on understanding your Target Persona clearly.
PREMIUM CONTENT EBOOKS
Premium content is longer form for a website visitor to download. Premium content can be anything from webinars, infographics, downloadable .pdf, quizzes & questionnaires, and more…but is most commonly in the form of an eBook. Premium Content is typically gated content and is therefore an extremely important tool in lead generation, as it converts visitors into leads.
BLOGS / VLOGS
A regular, consistent, relevant blogging strategy based on targeted keywords will grow your business’ SEO and is a great way for your business to be seen. Blogs reach prospects with quality information and bring in leads before your salespeople even know they are looking.
Video blogs (vlogs) are hot…and expected to stay that way. Vlogs are a great way to build a personal relationship with your customers and prospects, say things in your own words…literally! and grow engagement.
EMAIL MARKETING
Effective email marketing will help attract and convert leads throughout your Inbound Marketing Campaign. We’ll develop a personalized and timely email strategy that takes content marketing to the next level. Email marketing can increase leads, grow sales, generate traffic, collect feedback, provide value…and help you reach the right people in the right way at the right time.
