In the current world of marketing and sales, buyer behavior has changed. The majority of people looking for information to solve problems start their investigation online. In fact, studies show that more than 81% of all buying decisions start online. Today, Google should be your best salesperson, and if he isn’t…you’re missing the boat.
That’s where content marketing comes in. Through a strategically crafted campaign of blogs, ebooks, videos, webinars, infographics and more…you can connect with prospects and leads well before your competition does. And, once people read your content and recognize you as an industry leader, they are more inclined to buy from you. Content marketing is all about lead conversion…and we’re really really good at it.
At fuze32 Marketing, we research, write and design all the pieces in your content plan…and we build the campaign around that content that drives leads. Interested in learning more? See some of the samples of our work below.