At fuze32, we offer our clients a variety of digital targeting capabilities which include powerful methods of promoting products or services. We can help you target your business’ ads and web content to potential customers based on consumer location, demographics, and online behavioral interests and patterns. Our marketing analysts will provide you with clear and concise reporting metrics that show detailed insights allowing you to track campaign performance and accurately measure ROI.

CONNECTED TV ADVERTISING

A Connected TV, or CTV, is a TV capable of streaming video through an internet connection, whether through built-in technology or external devices like Roku and Google Chromecast. Connected TV advertising allows you to reach your target audience while they stream TV content through installed apps like Hulu or PlutoTV. Over-the-top TV, or OTT, is similar to CTV, but your TV/video ads appear to those viewing content on a mobile device like a phone or tablet. 

Connected TV helps advertisers re-establish their brand in the minds of consumers who have left linear TV viewing behind. TV advertising costs can be exorbitant. With CTV, you can lower your marketing costs through more effective ad targeting and save money by not showing ads to people who have no interest in what you’re offering. Our analysts can help you use information collected through CTV usage to shift your marketing dollars to programs your target audience prefers. 

Find out more about Connected TV & OTT in our e-book.

CONTEXTUAL ADVERTISING

Direct your ads to your target customers using page combing technology that uses AI to identify websites with content related to your ad and increase your chance to convert.

TARGETED DISPLAY, VIDEO, & AUDIO ADVERTISING

Target consumers with relevant display, video, and audio ads based on their location, demographics, and online behavior & interests. Programmatic ad buying uses automated technology in the media buying process which reduces advertising costs and increases ROI while targeting your preferred audience. With programmatic display and video, you can reach users across all devices on a network of 55,000+ brand-safe publishers. Programmatic audio offers marketers a unique channel to reach engaged listeners and achieve a high share of voice. Run audio ads on popular streaming platforms like iHeart, Spotify, and Pandora.

GEOFENCE TARGETING

Using GPS to define a geographical boundary, drop a virtual net around your ideal customer and serve ads on mobile apps when & where they are most likely to convert. Or collect users who visit the geofence radius and serve ads to them at some point in the future.

REMARKETING

Remarketing, also known as retargeting, allows you to re-engage with previous site visitors or video/CTV ad viewers while they spend time online. Continue the conversation with these users by targeting them with display, video, audio, or even CTV ads. Encourage them to come back to your site and convert.

SEARCH ENGINE MARKETING (SEM)

SEM or Pay Per Click (PPC) advertising is the process of gaining website traffic by purchasing advertisements on search engines like Google. Ads can show above or below the organic website listings after a user’s online search. This practice is compatible with all online searches performed on all devices. Development of ads requires industry keyword research and an in-depth knowledge of ad platforms like Google Ads or Bing Ads.

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