Inbound marketing utilizes blogs, eBooks, videos, webinars, podcasts, whitepapers, infographics, email campaigns, & more to generate website traffic and leads from all business types, from service-based companies to eCommerce businesses. Businesses that produce inbound marketing content position themselves as thought leaders or industry experts.
Such content attracts visitors to your website, engages with them during their decision-making, and continues to delight them even after purchasing from you. You earn consumer trust, and eventually, you easily win the sale. Our inbound marketing specialists can support your team in crafting and sharing your marketing content to drive conversions and increase your profit. Through online forms & landing page optimization, we can capture lead contact information, allowing your business to access easy-to-close sales.
EXTENSIVE RESEARCH & SETUP
This initial phase takes place before any plan commences and includes industry studies, competitive analyses, content strategy development, keyword and KPI evaluations, target persona identification, and ROI measuring determinations.
MARKETING MANAGEMENT AUTOMATION SETUP
We’ll use a comprehensive inbound marketing and sales software platform to create and distribute essential inbound materials and collect and communicate with inbound sales leads.
BRAINSTORMING & STAFF TRAINING
Employee buy-in is crucial to the success of any inbound marketing strategy. For this reason, our plans include an offer for in-house training programs for all employees, especially those on the sales team and in your marketing department. We will also join you and your employees during training to conduct an all-hands-on-deck brainstorming session to determine a well-rounded and effective content strategy moving forward.
Content creation is the foundation of inbound marketing and is essential for any business looking to execute a solid inbound strategy. We’ll work with you to produce custom content based on our conversations during brainstorming and planning. Compelling & relevant content can continue to drive traffic to your site and grow your presence online over time.
As your inbound campaign progresses, we will monitor its success and provide you with analysis and insights we can use to make decisions about future content and marketing strategies.