Inbound marketing utilizes content in the form of blogs, eBooks, videos, webinars, podcasts, whitepapers, infographics, email campaigns, & more to generate website traffic that leads to… well, LEADS. Businesses who provide such content position themselves as thought leaders, or industry experts. They are perceived as the most qualified option in the market. They earn consumer trust, and eventually, they easily win the sale.
Because these leads identify themselves by seeking out relevant content, they are educating themselves & are ready to listen to the businesses who feed them with the information they need. Through online forms & landing page optimization, lead contact information is captured, allowing businesses access to the easiest sales they ever made.
Think of it this way:
Having a website without quality content is like having a car without an engine. It exists, but it’s not going anywhere or doing anything for you. Consider content the engine that fuels your business’ inbound marketing efforts.
In order to be successful, businesses need content in the form of blogs, as well as premium content, such as eBooks, infographics, videos, whitepapers, webinars, podcasts, and more. Such content attracts visitors to your website, engages with them during their decision-making stage, then continues to delight them even after they have purchased from you.