Digital Targeting – fuze32

Digital Targeting

Customer targeting, personalization, & impact

It’s true that having quality inbound content drives traffic to your business through online searches. But wouldn’t it be nice if there was a way to up the ante and promote even more website traffic directly to your precious content?

Good news! There are a variety of methods used to promote inbound content and fuze32 is proud to offer an array of comprehensive solutions to do just that!

We at fuze32 are able to offer our clients with a variety of digital targeting services. These services are powerful methods of promoting inbound content to the masses. Our service offerings include geofencing, targeted display advertisements, and over-the-top, or OTT, video.

Geofencing

Using GPS to define a geographical boundary, then placing a digital advertisement in the mobile apps of consumers within that virtual “fence.” This practice is compatible with all free, location-aware, mobile apps.

Targeted Display

Targeting consumers with relevant banner advertisements based on their location, demographics, and online behavioral interests. This practice is compatible with both mobile and desktop versions of websites.

OTT Video

An over-the-top (OTT) device is any device that connects to a television (sometimes built right in) that will deliver professionally-produced video content, such as movies and TV shows, via an internet stream. Some examples of common OTT devices include Roku, Apple TV, Google Chromecast, Amazon Fire Sticks, Smart TVs, gaming consoles, and specific Blu-ray players. 

OTT video advertising is comprised of video ads during professionally produced, premium content, such as streamed TV shows or movies. The best example of this can be seen through ads during services like Sling TV and DIRECTV. These services that are streamed through OTT devices are extremely popular, especially among families with children. 

Search Engine Marketing

SEM is the process of gaining website traffic by purchasing advertisements on search engines. These ads will show up as the “top results” following a user’s online search. This practice is compatible with all online searches performed on both mobile and desktop platforms.



We understand the power of integration. That’s because it’s statistically proven that combining traditional media with digital campaigns increases brand recall by 4.5 times. Your business’ advertisements will be highly targeted based on consumer locations, demographic information (age, gender, education level, household income, etc.), and online behavioral interests and patterns. Clear and concise reporting metrics will show detailed insights concerning clicks and engagement. This will allow your business to easily and accurately measure ROI.