Consumers aren’t mind readers. They need thought leaders.
That is, consumers need experts who provide reliable, relevant information that helps them make educated purchase decisions.
FACT: 88% of consumers conduct online pre-research before purchasing a thing!
Inbound marketing utilizes content in the form of blogs, eBooks, videos, webinars, podcasts, whitepapers, infographics, email campaigns, & more to generate website traffic that leads to … well, LEADS.
Businesses who provide such content position themselves as thought leaders, or industry experts. They are perceived as the most qualified option in the market. They earn consumer trust. Eventually, they easily win the sale.
Because these leads identify themselves by seeking out relevant content. They are educating themselves & are ready to listen to the businesses who feed them with the information they need.
Through online forms & landing page optimization, lead contact information is captured, allowing businesses access to the easiest sales they ever made.
Inbound marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy. This modern-day take on marketing turns the traditional model on its head.
Traditional Outbound Marketing
A website without quality content is like a car without an engine. It simply exists, but it isn’t doing anything and it isn’t taking anyone anywhere. If your business’ website does not have content, then it’s not doing anything substantial for anyone and the only place it’s taking them…is to another business’ website.
Today’s consumers are more educated than ever, meticulously conducting online research before swiping their credit cards. So, the question is: Will they find the content they need on your business’ website, or on a competitors’?
The Modern-Day Buying Cycle
Influencing these purchasing decisions
How this content produces leads