Inbound marketing utilizes content in the form of blogs, eBooks, videos, webinars, podcasts, whitepapers, infographics, email campaigns, & more to generate website traffic that leads to… well, LEADS. Businesses who provide such content position themselves as thought leaders, or industry experts. They are perceived as the most qualified option in the market. They earn consumer trust, and eventually, they easily win the sale.
Because these leads identify themselves by seeking out relevant content, they are educating themselves & are ready to listen to the businesses who feed them with the information they need. Through online forms & landing page optimization, lead contact information is captured, allowing businesses access to the easiest sales they ever made.
All content strategizing and advising services are conducted by our internal team of inbound advisors and salespeople who businesses can meet face-to-face. We are passionate about this approach as it is intentionally personal, ensuring that only the most relevant content is created and promoted.
This initial phase must be conducted before any plan commences. It includes: industry studies, competitive analyses, content strategy development, keyword and KPI evaluations, target persona identification, and ROI measuring determinations.
This comprehensive inbound marketing and sales software platform is essential for creating and distributing all inbound materials and collecting and communicating with inbound sales leads.
Employee buy-in is crucial to the success of any inbound marketing strategy. For this reason, all of our plans offer a comprehensive, in-house training program for all employees, especially those in sales and marketing departments.
During training, an all-hands-on-deck brainstorming session will be conducted in order to determine a well-rounded and effective content strategy moving forward.
Content creation is the foundation of inbound marketing and is an essential service for any business looking to execute a solid inbound strategy.
Think of it this way: Having a website without quality content is like having a car without an engine. It exists, but it’s not going anywhere or doing anything for you. Consider content the engine that fuels your business’ inbound marketing efforts.
In order to be successful, businesses need content in the form of blogs, as well as premium content, such as eBooks, infographics, videos, whitepapers, webinars, podcasts, and more. Such content attracts visitors to your website, engages with them during their decision-making stage, then continues to delight them even after they have purchased from you.