It’s true that having quality inbound content drives traffic to your business through online searches. But wouldn’t it be nice if there was a way to up the ante and promote even more website traffic directly to your precious content?
Good news! There are a variety of methods used to promote inbound content and fuze32 is proud to offer an array of comprehensive solutions to do just that!
Thanks to connections to our parent company, Zimmer Radio & Marketing Group, fuze32 is able to offer our clients with a variety of digital targeting services. These services are powerful methods of promoting inbound content to the masses. Our service offerings include geofencing, targeted display advertisements, and over-the-top, or OTT, video.
An over-the-top (OTT) device is any device that connects to a television (sometimes built right in) that will deliver professionally-produced video content, such as movies and TV shows, via an internet stream. Some examples of common OTT devices include Roku, Apple TV, Google Chromecast, Amazon Fire Sticks, Smart TVs, gaming consoles, and specific Blu-ray players.
OTT video advertising is comprised of video ads during professionally produced, premium content, such as streamed TV shows or movies. The best example of this can be seen through ads during services like Sling TV and DIRECTV. These services that are streamed through OTT devices are extremely popular, especially among families with children.