Case Study
Boone Health
“Our partnership with fuze32 has allowed us to be more strategic, better saturate the market, and bring awareness to key areas better than in the past. Based on the results we have had in our first year, along with the regular communication, the access to data and the expertise provided by fuze32, I expect Boone Health will stay with fuze32 for the foreseeable future.”
–Christian Basi, Director of Marketing & Communications
Client Overview
Boone Health is a nonprofit health system based in Columbia, Missouri, centered around a full-service hospital that serves as a regional referral hub for mid-Missouri. It offers a wide range of services from emergency and surgical care to specialties like cardiology and orthopedic, while emphasizing patient-centered care, advanced technology, and community health.
The Challenge
After dissatisfaction with a previous agency, Boone Health conducted a thorough review of local advertising agencies—”local” being key as they felt that a national brand would not be able to truly learn the culture and values of the mid-Missouri population. At this point, they had no access to ratings data, dealt with sporadic campaigns, did not have identified goals, and received little to no recommendations for long-term success.
The Solution
Pairing radio advertising with social media and digital tactics, Boone Health has seen immense growth and is extremely satisfied. The team at fuze32 conducts regular meetings to discuss current and future campaigns, offers recommendations on ad frequency and creative strategies, communicates promptly, and provides accurate reporting during reviews and upon request.
The Channels We Used
Audio
4 stations across mid-Missouri (Clear 99, Y107, The Dove, KCMQ)
Digital Ads
Targeted display ads for recruitment and patient care, Connected TV and YouTube ads for patient care and specialized services
Social Media
Meta ads for recruitment and patient care
Boone Radio Babies Belong Here
Boone Radio Cardiology Matters
Trackable Results
We understand the need for easily measurable and trackable results
What We Delivered
Social media ads. Display ads. Radio ads.
